|So, you you ask, "how could a product become more popular through each sale?"
Think about best selling books like "The Richest Man in Babylon" by George S Clason or "The Aladdin Factor" by Jack Canfield and Mark Victor Hansen.
Those have splendid stories of wealth beyond measure by doing what you say - Integrity. A notion becoming nearly extinct with abuses in marketing, phone solicitation and the Internet.
|Read Write Donate is founded on Integrity and giving back because like Zig Ziglar said - you can get everything you want if you help enough other people get what they want.
Viral marketing is the process of exponential expansion. Let's say you like a product and you tell 2 of your friends who go out and buy it right away. They in turn tell 2 friends each who repeat the cycle, which can quickly turn into a mass selling frenzy. All because one person told 2 quality friends to buy a product, who repeated the process.
The above example is based on powers of 2, right? One person (20) told 2 friends (21), who told 2 each (22) and so on - essentially doubling the number of contacts at each level.
With that kind of viral marketing (exponential expansion), you can see that on level 10, there are 1,024 (210) people affected or infected as it were. The beauty of this type of progression is the compounding effect. Instead of simply 1,024 people, there are actually 2,047 total through all 10 levels; but, that is only based on powers of 2...
Word of mouth is very important in the success of any product, so now the whole picture begins to assemble: